Since he was a child, Diego Horta was always surrounded by coffee plants. His parents, dedicated coffee farmers, instilled in him a love for coffee from an early age. Diego learned every aspect of coffee cultivation from them: from harvesting and crop maintenance to fertilization. Under their guidance, he understood the hard work and sacrifice that coffee farming entails, which motivated him to find ways to add value to the coffee and improve his family's quality of life.

Over time, Diego became passionate about the versatility of coffee varieties. He discovered that with patience and care, unique and surprising flavors could be developed. This process of experimentation and discovery fascinated him, especially with varieties like Geisha and Sidra. As he delved deeper into the knowledge of these varieties, he realized how small changes could completely transform the flavor profile of the coffee.

Diego implemented innovative techniques on his farm, adopting processing methods such as natural and anaerobic washed processes. He cultivated various varieties, including Pacamara, Chiviroso, Borbón Rosado, Colombia, Caturra, Blue Mountain, and Maragogipe. Each of these coffees, with their unique profiles, showcased his dedication and ability to highlight the best in every bean.

Diego's journey in coffee farming is also marked by his commitment to sustainability and environmental stewardship. He believes that a healthy ecosystem is crucial for producing high-quality coffee. This belief has led him to adopt eco-friendly farming practices, such as using organic fertilizers and implementing crop rotation. These practices not only protect the environment but also enhance the flavor and quality of his coffee, making it more appealing to discerning consumers. Looking to the future, Diego is dedicated to continuous improvement and innovation. He actively seeks out new techniques and trends in coffee cultivation and processing, attending workshops and collaborating with experts in the field. His goal is to ensure that his farm remains at the forefront of the coffee industry, producing exceptional coffee that reflects both his family's legacy and his own vision for sustainable, high-quality coffee farming. Diego's story is a testament to the power of passion, dedication, and innovation in transforming a humble coffee farm into a beacon of excellence.